Larne based social impact company Clearer Water, have been announced as the new hydration partner for SuperCupNI.
Clearer Water will start their partnership with the tournament later on this summer. They will supply all competitors and officials with their award-winning water for the next five tournaments, ensuring that the future stars of tomorrow are suitably fuelled and hydrated for success.
Based in Larne, Clearer Water pride themselves on producing naturally purified water through the North Coast of Ireland’s County Antrim’s cretaceous limestone and their products are bottled on-site in Magheramorne, producing a perfectly balanced PH 7.8, natural alkaline spring water, rich in essential minerals.
The plastic bottles that will be in use at the tournament are 100% recyclable plastic and they will be recycled to ensure future use post tournament.
Ross Lazaroo-Hood, Global CEO/Co-owner of Clearer Water, said they were ecstatic to be supporting such a prestigious event.
“We at Clearer Water are thrilled to be the exclusive hydration partner of SuperCupNI, supporting such a prestigious international event being held in my own home country of Northern Ireland.
“To be working with Victor and his team for the next 5 years continues to show our commitment to supporting both local and wider communities spreading the message of championing hydration, diversity, equality, inclusion and sustainability.
“Joining such a prestigious global tournament and one which brings players from across our island, Great Britain and as far away as New Zealand and Mexico, building upon their success es over the last 41 years showcasing our island’s beautiful scenery and talent, is an honour.
“All of the young football players who are able to compete in the beautiful game with such prestigious clubs such as Manchester United, Celtic and Rangers is humbling experience, and it also offers an exciting chance to showcase all of the talented players and allows fans of the game to enjoy watching the future of the beautiful game.
“We look forward to celebrating every kick, goal and win plus each team’s participation”.
Tournament chairperson Victor Leonard said the SuperCupNI team was looking forward to working with everyone at the Clearer Water group.
“This summer we will be welcoming teams from all over the world to Northern Ireland to compete in what is now recognised as one of the most prestigious youth football tournaments in world.
“All of our competing teams now take the utmost pride and professionalism in all they do on and off the field of play and we are delighted to be able to ensure all of our competitors are refreshed and can avail of locally sourced water before and after the games.
“We are looking forward to working with Ross and his team in the coming weeks and we are delighted to have their support for the next five years.
“From our discussions with Ross it is clear that they are about more than just making profits and that they want to have a positive impact on their community and indeed the wider society.”
The 2024 SuperCupNI, which will feature over 60 teams across five age groups (male and female) will kick off with the traditional opening parade and opening ceremony on Sunday 21st July, before the big kick off on Monday 22nd July. The action culminates with finals day on Friday 26th July.